Crunch, Data Conference, October 16-18, 2019 Budapest
Michelle Ufford

Michelle Ufford

Founder at (Prev. Engineering Manager at Netflix)


Michelle Ufford is the founder of, an early-stage startup focused on notebook technologies. Before starting Noteables, she led the Big Data Tools engineering team at Netflix, where she was responsible for platform innovation and usability tooling for Netflix’s industry-leading data platform. Prior to that, she led data engineering, data management, and platform architecture for GoDaddy, where she set a TPS record for SQL Server and helped pioneer Hadoop data warehousing techniques. Her areas of expertise include data engineering, data quality, workflow orchestration, data science tooling, & analytics infrastructure. Michelle is also a published author, patented developer, and award-winning open source contributor. She currently lives in the San Francisco bay area and can be found on Twitter at @MichelleUfford.


Beyond Interactive: Empowering Everyone with Jupyter Notebooks

data-driven culture
data teams

Netflix is one of the most successful companies in the world. It’s also one of the most data-driven, too. Data powers Netflix. It informs decisions and challenges assumptions across the entire company. It fuels experimentation and innovation at unprecedented scale. It helps us discover fantastic content and deliver personalized experiences for our 150 million subscribers around the world.

In this talk, you’ll get a behind-the-scenes sneak peek into what it takes to make that possible. Using Jupyter notebooks as a case study, we’ll explore some of the ways Netflix leverages data, give you a quick overview of the Netflix Data Platform, discuss our motivations for investing in Jupyter, and share some of the early results we’ve been seeing. We’ll wrap up with ways that each data role—including data scientists, data engineers, data analysts, PMs, and more—are actually leveraging notebooks today. Throughout the talk, we’ll share actionable ideas and lessons learned that you can take back to your team and company.