Crunch, Data Engineering and Analytics Conference, October 29-31, 2018 Budapest
Brent Dykes

Brent Dykes

Senior Director of Data Strategy at Domo

Bio:

Brent Dykes is the Senior Director of Data Strategy at Domo. Brent has more than 15 years of enterprise analytics experience at Omniture, Adobe, and Domo. He is a regular Forbes contributor on data-related topics and has published two books on digital analytics, including Web Analytics Action Hero. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Shop.org, Adtech, Pubcon, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.


Talk:

Stories Beat Statistics: Master the Art & Science of Data Storytelling

Topics:
Level:
General

Data storytelling is one of the most important skills you can obtain and develop into today’s data economy. It is the critical “last mile” of communication that transforms your findings into something that will inspire change and create value. In this session, you’ll learn about the power that stories wield over statistics and gain deeper insights into the art and science of data storytelling.