Elena Verna is now a growth advisor, previously SVP of Consumer Product & Growth Malwarebytes, a cybersecurity company. Before that, she was SVP of Growth at SurveyMonkey. Elena's passion is scaling businesses by building data driven marketing & product teams laser focused on growth opportunities. #bedatadriven
Everyone is talking about growth, but what does it actually mean for your business? Let’s cover growth mindset vs growth team, as well as why and when you’d want to start a growth team. And how Marketing, Product, and Data play in the equation. Silicon valley hype or legitimate scaling tool - you be the judge!
In this workshop we will cover why so many companies decide to take a plunge to start a Growth team & invest into Growth mindset. Let's brainstorm if your business knows what Growth means for you (acquisition, conversion, engagement, retention?) - it is all about the data! How to understand which metrics are doing well vs. require improvement. What Growth means within marketing and product teams. What does Growth team mean for your organizational structure? How to ensure Growth team is successful - leadership buy in, data availability, alignment. Most importantly, when it is the right time to start it (or not).