What’s scarier than creepy, drooling zombies in a horror movie? Creepy, drooling zombies in your data presentation audience! For analytics and marketing practitioners everywhere, the struggle with presenting insights to bored, confused, and zombified stakeholders and clients is anything but fiction.
At the heart of this struggle is a simple yet dastardly villain: not knowing the mechanics for telling engaging and motivating data stories. This talk will illuminate the elements that make Hollywood so compelling and how they can kickstart your otherwise dry presentations.
With her signature blend of practical, neuroscience-based principles and irreverent “tough love”, Lea will equip you with a fresh data storytelling script that will have your stakeholders finally understanding your insights and shouting “Action!” by the end.
After this session, you’ll be able to:
Identify the top “kiss of death” presentation practices plaguing your slides and charts
Get inside your audience's heads and understand exactly why they keep tuning you out
Understand what story mechanics actually are and how they apply to your data
Learn simple and powerful strategies sourced straight from classic and modern storytelling examples
Who should attend?
This session is for beginner to seasoned data practitioners and marketers who are responsible for presenting insights and recommendations to stakeholders and desire fun, time-tested ways to keep them awake during business meetings.
Lea Pica is a data analyst turned Data Storytelling Advocate and international keynote speaker who teaches how to present data and inspire action to thousands of data and marketing practitioners.She is the author of the Present Beyond Measure (out Sept 26th), creator of the PICA Protocol data storytelling methodology, and hosts the "Present Beyond Measure Show" podcast....