Lea Pica is a data analyst turned Data Storytelling Advocate and international keynote speaker who teaches how to present data and inspire action to thousands of data and marketing practitioners.
She is the author of the Present Beyond Measure (out Sept 26th), creator of the PICA Protocol data storytelling methodology, and hosts the "Present Beyond Measure Show" podcast.
What’s scarier than creepy, drooling zombies in a horror movie? Creepy, drooling zombies in your data presentation audience! For analytics and marketing practitioners everywhere, the struggle with presenting insights to bored, confused, and zombified stakeholders and clients is anything but fiction. At the heart of this struggle is a simple yet dastardly villain: not knowing the mechanics for...