Crunch 2023 - Caitlin Moorman
Caitlin Moorman
Director of Product Analytics at Indigo Ag
About Caitlin Moorman

Caitlin is Director of Product Analytics at Indigo Ag, where she helps build digital products that increase farm profitability via sustainable growing practices. She is also an editor and admin for Locally Optimistic, a blog and community for data practitioners. Prior to Indigo Ag, she spent a decade leading data teams in early- and mid-stage startups. When she’s not thinking about how to build healthy data cultures, she's usually drinking a cup of tea and reading a novel or gardening. Caitlin lives in Raleigh, NC with her husband and two children. 

Proficiency + Creativity = Happy Data Practitioners
Data Conference
Level: General
In schedule:
Crunch Stage
October 6, 10:30 - 11:15 CET

Your data team has to produce reliable data. The pipelines must run, the logic in your transformations must be sound, and the report must show accurate revenue. But if that’s all you’re doing, your team is probably bored and your organization definitely isn’t getting as much value as it could out of its data.Open-ended creative work is a huge part of the appeal of working in this field. Your teamm...